Country: Senegal
Region: West Africa
Type of client: Pan African Mobile Network Operator
Year: October 2015 – January 2016
Country Information
Situated in Western Africa, bordering the North Atlantic Ocean, between Guinea-Bissau and Mauritania is Senegal. The population of the country was 16,304,564 in 2018. Senegal has a large and growing youth population but has not been successful in developing its potential human capital. The GDP of the country stood at 16.37 billion USD in 2017. For the first time in the past 12 years, Senegal reached a growth rate of 6.5% in 2015 and surpassed 6.6% in 2016, due in part to a buoyant performance in agriculture because of higher rainfall and productivity in the sector. However, the literacy rate is quite low in the country with only 57.7% of adults who can read and write.
Project Information
Supported by UNCDF’s Mobile Money for the Poor (MM4P) program, the main objective of the project was to assist Mobile Cash with its financial institution partner and a credit scoring firm, in the development and launch of microcredit and micro savings mobile products.
The design of the microcredit product was such as to integrate the development and implementation of a credit scoring system based on the data collected via the mobile phones of TigoCash subscribers. Beyond the launch of the pilot for these products, the project aimed to promote the adoption, usage and retention rate of mobile money customers.
Project/Services We Provided
The main objective of the project was to assist the client with its financial institution partner and a credit scoring firm, in the development and launch of microcredit and micro savings mobile products. The design of the microcredit product involved integrating the development and implementation of a credit scoring system based on the data collected via the mobile phones of the client’s subscribers. Beyond the launch of the pilot for these products, the project aimed to promote the adoption, usage and retention rate of the client’s mobile money customers.
Amarante helped in evaluating results of a market study and carried out an in-depth analysis of operational and business processes, in-depth interviews with a sample of target customers on product characteristics, design and prototyping of the value proposition and improvement of product prototypes. Our work also included the evaluation and development of an agent network improvement plan along side the development of a pilot plan.