Naffi is based in Ivory Coast and joined us as a Senior Consultant in Region Francophone. She has almost 10 years of experience mostly in the banking sector in several countries in sub-Saharan Africa. During her career, she led the retail transformation of Société Générale in 11 of its subsidiaries in Sub-Saharan Africa through the development of new customer journeys, the implementation of customized product and digital offers, the adaptation of processes as well as the physical transformation of branches. She designed the change management strategy for both customers and employees through a communication, training, and animation plan. In addition, she contributed to the deployment of digitalization programs (banking applications, electronic signature platforms) and electronic banking projects. She also acquired a strong experience in financial inclusion through the involvement in the development of the YUP subsidiary of Société Générale in different geographies. Naffi holds a bachelor’s degree in IT and e-commerce, a master’s degree in Marketing and Strategy from CESAG Senegal and is an MBA candidate at the Warwick Business School.